Chat life cycle on the platform, and metrics

The product life cycle, from its introduction to its eventual maturity, refers to the different stages the product goes through. In this document, we discuss the introduction, growth, and maturity stages of the chat. In this document, we discuss the chat's introduction, growth, and maturity stages. Please mind that the length of every stage depends on several factors:

• The platform's size and the number of users who end up on the same chat page at the exact moment (the more people, the faster primary adoption of the chat).
• The talkativeness of the audience (different languages and age groups).
• The visibility of the chat on the platform.
• The context that people share in the particular chat (the more context, the more meaningful discussions and more value for users).
• If the platform has external social media accounts, how well are they developed, and how actively are they promoted?

The product's adoption rate is relatively low during the introduction stage, as it is just starting. Users should learn about the feature and try it. As it enters the growth stage, the adoption rate increases significantly. Finally, the product usually demonstrates high metric rates in the maturity stage.

We provide a table with key metrics across these three stages to evaluate platform and chat adoption, engagement, and retention. It is important to note that we provide ranges for each metric. These ranges can vary depending on different factors, such as the target audience, market conditions, and product features. By providing ranges, we offer a realistic view of what to expect but allow for flexibility and potential fluctuations in these metrics. These insights can guide your strategies for further product development and user engagement.