Sportsbooks

The ways chats can work

Separate public chats for every event available for placing bets

A chat is located on an event page. The chat button is always available on all event pages. Chats expire several hours after the event ends (this period can be changed to several days or any time the event is still available on the platform). Users can switch between different chats as different events. These chats are as close as possible to the content. Thus, users discuss it actively in real time. Users like this approach the most because they want to stay updated on the event and the bet possibilities.

Socialization and community creation increase the number of users’ bets and encourage them to stay on the platform much longer because of the stickiness effect.

A chat can be opened by clicking the button or moving the toggle (more suitable for mobile apps and web versions). The last message widget integrated into the platform can also be an entry point—users click on the widget to access the chat.

When the sportsbook has broadcast rights, chat can be integrated directly into the video player:

General public chat for a tournament or type of sports

These chats can be helpful if there are fewer users on the app. Users can also join these chats from event pages, but they discuss not only the specific matches but the whole tournament or even sports in general. Also, it can be one chat with several tabs for different sports (probably, most users will communicate in the first tab chat).

General public chat for the platform// chat lobby

This chat can be placed for all users’ talks, complementing the separate event chats. Users discuss what to watch or bet next, avoiding links to specific events. It’s more suitable for platforms with fewer active users (<2-5 K). The chat button can be placed separately or in a tab bar. Separating this chat from the support one is essential due to suitable placement and additional notifications/tooltips.

Private platform-driven chats

Editorial private chats for special events (with access by the link) or for the participation of particular user groups (who have a subscription, VIP status, etc.). You can invite guests, influencers, athletes to host audio or video streaming within the app.

Private UG chats

Private chats created by users (with access by an invitation link).