In-Feed Marketing Offers

The main goal of using this widget is revenue growth. You can publish different marketing messages to promote your products/subscriptions, publish offers for users, or integrate sponsors’ ads. You can also highlight new content on your service with this widget.

Location: Widgets > Marketing Offers (In-Feed)

Requirements

Picture — optional; admin can choose a template or upload their own image.

Extensions: .jpg, .jpeg, .png, .gif, .svg

Size: no more than 10 Мb, at least 600 × 400 p

Recommended size: 4х3:

1024х768; 2048х1536; 2560х1920; 3264х2448; 4208х3120

Recommended sizes for the square highlights:

1024х1024; 2048х2048; 2560х2560

If the image doesn't meet the recommended parameters, it will be cropped. For example, if you upload a picture with a size 600х400 to the square highlight, it will be cropped to 400х400. The size should be at least 300x300.

The text for the button link can be set. The default text is ‘Learn more,’ and the restriction is one line and 28 characters.

Requirements to the link: "https". If you add a wrong link, the system refuses to make the next step.

Admins see changes in real time.

Typing the text into a headline/description/button line, the admin sees the countdown of how many characters they can still add.

Setting the date and time to schedule a coupon

Date and time for sending

Default — ‘send now’

Admin can set the time and date

Date format: 12.12.2022

Time format: 20:00:00

Display duration

“Display forever” – default option. In this case, the coupon resides in a chat alongside other messages.

Admins can set the lifetime for the coupon (sec/min/hours). In this case, the admin should also set the time and date when the coupon finished displaying.

After posting, the coupon displays in a chat. It moves upward with the other messages.

Rooms list

To set the rooms where the message should be displayed, an admin has to choose one of the options:

Manual input. Admin entries roomId of all necessary rooms. Maximum — 100 rooms. File upload. Admins upload CSV-file with a list of roomId.

Deletion and editing

You can delete coupons that have already been published until they expire or edit them. It is possible, through the list of coupons, to check its state, date of publication, and number of views. If you start to create a coupon and then save it as a draft, it is also available on this list.

Mechanics for views counting

In the Marketing Messages section, there is a column titled ‘Views’ where an admin can check how many users saw the message. We count a view after the user sees it on one device, and we will count another view if the same user views this message on another device.

Multilingual Support

Admins can create multilingual versions of each in-feed marketing offer. This allows the system to display offers in the user’s interface language, increasing engagement and relevance.

Tabs for Languages
The interface includes separate tabs for each supported language. Each tab allows the admin to customize:

• Headline
• Description text
• Button text
• Button link
• Image
• External link (if any)

⚠️

Behavior and Visual Settings

Behavior settings — such as when and how the pop-up appears (timing, frequency, delay) — as well as visual configuration (template type, image placement, layout) are shared across all language versions. This means that the offer’s structure and style remain consistent, while the textual content and image can vary per language.

Fallback Logic
If a specific language tab is not filled in, the system will display the offer in the default service language. If a tab is partially filled (e.g., only the headline and text), the system will automatically use the button text and link from the default language.

Preview
When switching between language tabs in the admin panel, the offer preview is automatically updated to reflect the selected language's content.

This feature ensures that all users see offers in a language they understand, without requiring admins to duplicate efforts manually across campaigns.