How to choose widgets to use

The Watchers platform offers a wide range of engagement widgets that serve different audiences and goals, and can be combined to meet specific needs.

When should you start to use widgets and in which order?

The first week after the launch

  • Badges since the launch can at once start to work for your users' engagement

    The benefit of badges is that once set up, they work for you. You can adjust triggers and other settings later, but active users receive awards immediately.

    We provide three types of badges. You can read about the differences in the documentation. All motivate and enable building a gamification system linking badges with avatar sets, sticker packs, and giveaways.

    To the Badges documentation

  • Fan clubs since the launch help users to make the chat environment their own space by showcasing their preferences

    Fan clubs don't directly boost metrics, but they increase loyalty. Users prefer digital places where they can show their preferences. We constantly observe strong user interest—most users on platforms with fan clubs choose and display a club.

    To the Fan clubs documentation

During the first month after the launch

  • Polls

    When your audience is gathered in chats, it is the perfect time to engage them or get their feedback on any queries. Various polls can be the best solution. You can post them one by one, send the scope via API, or schedule and duplicate them manually. This provides constant entertainment for your users.

    To the Polls documentation

  • Giveaways

    If you need to boost your audience, grow their interest immediately, or encourage them to return, giveaways work well. Giveaways can be linked with badges for better gamification or started for users who began using the chat some time ago. This shows new users why they should return more. You can connect a giveaway with your CRM system to provide valuable prizes or simplify the process by connecting with winners directly. Giveaways use a randomiser, so even the platform cannot influence the results.

    To the Giveaways documentation

After the first month since the launch

  • Marketing offers

    When your users start to see the chat environment as their own space, you can promote other products, services, sales, or anything in their space through our widgets. Use them consistently. Avoid flooding with ads, build cohorts, and use various templates with funny sublines to engage the audience more easily.

    To the documentation about various marketing offers

How to choose the most relevant widget to use?

Use the table below to explore the available widgets, understand their purpose, and evaluate the complexity of configuring each one. Detailed recommendations and implementation guidance are provided in the following sections of the documentation.

Available engagement widgets

WidgetSubtypePurposeHow it worksWhat will you get by using themConfiguration ComplexityWhen to start
BadgesStandaloneEncourage activityBadge is assigned directly or after a trigger. Cannot be updated.Motivation + gamificationMediumSince the launch
BadgesCollectionEncourage activity and build habitsEach new badge replaces the previous one as users progress.Progressive achievements + gamificationMediumSince the launch
BadgesProgressive seriesEncourage activity and build habitsUsers unlock badges sequentially. Each new badge represents the next achievement level.Long-term engagement + gamificationMediumSince the launch
PollsSimple pollCollect feedbackUsers select one option.Quick surveysEasyFirst month
PollsCustom answerCollect feedbackUsers provide their own answer.Open-ended feedbackEasyFirst month
PollsScaleCollect feedbackUsers rate on a scale.Satisfaction scoringEasyFirst month
PollsQuizIncrease engagementUsers answer questions with correct and incorrect options.Knowledge checksEasyFirst month
PollsOne-question pollCollect feedbackSingle-question survey.Fast interactionsEasyFirst month
PollsMulti-question pollCollect feedbackMulti-step survey with multiple questions.Detailed feedbackEasyFirst month
Marketing OffersPop-upDrive conversionsPersonalised promotional popup.Immediate actionEasyAfter the first month
Marketing OffersIn-feedDrive conversionsPromotional message displayed in the chat feed.Ongoing campaignsEasyAfter the first month
Marketing OffersFixed bannerDrive conversionsPersistent promotional banner below the chat input.High-visibility promotionsEasyAfter the first month
GiveawaysBoost engagementPrize draw among participants.Short-term engagement spikesMediumFirst month
Fan ClubsIncrease loyalty and retentionUsers can join or showcase support for their favourite club or community.Building emotional engagement and community identityEasyAfter the first month